Tiger Woods: The end of the tabloid media virgin?
Whena big story breaks, turning a much-admired celebrity into fodder for the rapacioustabloid media, it's fascinating to watch how all sorts of eye-popping peripheral scoops surface, propelled by the momentum of the original explosion.
It's happened again with the Tiger Woods extramarital sex scandal. The New York Post has a doozy ofa story,claiming that the National Enquirer hadphotos of Woods"getting busy" with a woman in an SUV. But instead of publishing the scoop, the Enquirerkilled the story in return for the golfer agreeing to pose for a rare cover story for Men's Fitness, amagazine owned by the Enquirer's parent company, American Media.
Now that's what I call media synergy! The Postquotes Neal Boulton, former Men's Fitness editor in chief, saying he left the magazine as the deal was going down. "We weregoing to do a [quidpro quo] with America's favorite sports star,just to get his name on the cover of the magazine. That was too much for me. That's when I high-tailed it out of there."
Woods appeared on the cover of the August 2007 issue of Men's Fitness, even though he had an exclusive deal with rival Conde Nast's Golf Digest to serve as their "playing editor." (The Post contacted American Media chief David Pecker, who calls the story "absolutely untrue.")
The Post scoop turns up in an equally delicious postby Newser's Michael Wolff, theacid-tongued Vanity Fair media critic, who does a great job of getting to the nub of our fascination with
Source: Los Angeles Times
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